Dear Colleague:

Are you thinking of starting an electronic or print publication-newsletter, online advisory, looseleaf service, directory or interactive database? Or maybe you already have a publication, and you're ready to catapult your operation to new heights.

In any case, I assume you aspire to success . . . and significant wealth.

I'm glad you found SIPA —-the Specialized Information Publishers Association —-and I hope you'll join us.

For 30 years, SIPA has helped thousands of people with entrepreneurial spark succeed —-by helping them build extraordinarily profitable publishing enterprises.

Over the years, I've come to know hundreds of SIPA publishers personally. A large number have sold their businesses at a tremendous profit and are now retired in luxury. Our established members continue to manage their publishing companies energetically and prosperously. Even most of our newest members display astounding inventiveness and are experiencing rapid growth.

This much I'll tell you: Specialized-information publishing is an exciting business. And it can be extremely lucrative —-high profit margins are the rule.

So how can SIPA help you?
Join us and you'll profit in dozens of ways: From our twice-monthly Hotline members-only newsletter, to our stimulating series of audio conferences, you'll receive a steady stream of innovative new approaches for improving marketing results and sharpening editorial, as well as practical wisdom from publishing leaders on how to boost revenue and profits.

SIPA also holds outstanding live conferences, foremost among them is our international conference in June every year, which features more than 70 information-packed sessions on the state-of-the-art in specialized information techniques and technologies with more than 140 speakers.

When you attend the next SIPA conference, I guarantee you'll meet some of the most dynamic publishers in the business —-and some of the most interesting people you've ever met.

I also guarantee you'll learn some amazing money-making techniques —-because unlike any other association you've ever experienced, SIPA members are open and eager to share their winning ideas.

In fact, after every SIPA event, I return to my office exhausted and exhilarated, with a notebook full of terrific marketing, management and editorial innovations I'm anxious to implement.

Want more reasons to join?
SIPA also has seven active regional chapters in New England, the Southeast, Northern California, Southern California, New York, Washington, D.C. and the U.K, with member companies in Germany, Poland, France, Austria, Canada, Australia, Belgium, Ireland, Spain, Sweden and China as well.

As a member, you'll connect with hundreds of publishers, most of them non-competitive, with whom you can chat, consult and compare notes.

If you're ready to get in on the excitement of profiting in the specialized information business —-if you think you could benefit from this kind of practical, down-to-earth resource —-please go to SIPA's membership information page.

There you'll find a full outline of SIPA's benefits, including conferences, publications, special interest groups, online communities and other activities —-all geared to helping you succeed today and build a significant financial asset over the long term.

Free success tips and the latest profit-building techniques
If you do nothing else, please sign on now for our free SIPAlert e-newsletter, which delivers scores of valuable tips about succeeding in specialized-information publishing and keeps you up to date on profit-enhancing developments in this fast-paced business.

Are you intrigued by SIPA? I hope so.

Because when you join SIPA, I predict your business fortunes will change dramatically for the better.

You'll not only learn a tremendous amount at SIPA, you'll also "come in from the cold"—-you'll leave the isolation of your office and join a welcoming group of extremely bright publishing professionals anxious to show you the ropes and, frankly, to learn from your experience as well.

I urge you to join SIPA now. If you're serious about your business .... and serious about your future, the membership investment is minimal.

I'll tell you one thing for sure: The insight, practical techniques and enduring wisdom I've received from SIPA and its members have been worth hundreds of thousands of dollars to my business.

I'm not exaggerating. I'm also confident you'll have the same experience.

What are we waiting for? Let's get you signed on and get the profit-building information flowing to you. Just go to SIPA's membership information page right now, or call (703)992-9339 or (800)356-9302

I know you'll be glad you seized this opportunity to move your business forward.

Sincerely,
Wayne Cooper
Managing Director, Greenhaven Partners
2008-2009 President, SIPA Board of Directors