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SIPA UK Events
● 24 September: Building new business models
● November: Online renewable revenues
SIPA UK Blog
SIPA Membership
Building new business models:
How you can build the right models to weather today’s recession (and profit from tomorrow’s)
Wednesday 24 September, 09.30 – 13.00
Novotel London Tower Bridge, London EC3
Chaired by Jonathan Feroze, Business Monitor International
This workshop will help you to:
- Focus on recurring revenue model (subscriptions and site licenses)
- Reduce exposure to advertising/sponsorship/consultancy models, all of which are highly vulnerable to the economic cycle
- Internationalise your business and exploit high growth emerging markets (ie Asia Pacific, Middle East, etc.), which for the first time are well positioned to weather the Western slowdown
- Develop a high-value client base, on top of your subscriber base (get up the value chain!)
- Develop sales and telemarketing teams to win higher-value business, and galvanise your company's overall performance
- Develop web and e-marketing models to drive traffic, win new business cost-effectively, and promote brand
THE BIG PICTURE – Big & (not so) small company despatches from Asia, amid the Western slowdown
- Introduction from Jonathan Feroze, Business Monitor International
- Keynote speaker with a big-company perspective
PROFITABLE SUBSCRIPTIONS MODELS
- The virtues of subscriptions models (including ROI, life-time value, renewals)
SITE LICENCE MODELS
- Pricing your content; how to sell; identifying the best prospects; profit and lifetime value
WEB 2.0 & BEYOND
- Next steps for SEO
- E-marketing
SALES CULTURE, LEADERSHIP & PERFORMANCE
- How to build, motivate and lead best-performing sales & telemarketing teams
Online content models and renewable revenues
November 2008 – details to follow
SIPA UK are proud to announce the launch of the official blog for
the specialised information publishing industry in the UK and beyond.
Keeping you fully up-to-date with SIPA news and events, including
top tips and tactics from fellow marketers and publishers, this
blog will share what works today.
You can find the blog at: http://sipaukblog.typepad.com/sipa_uk_blog/
The SIPA UK blog already has a small army of resident bloggers,
but we’re looking for more volunteers. So if you are interested
in contributing your thoughts and ideas on a regular basis, please
contact robin.crumby@melcrum.com
You can subscribe to the RSS feed by copying and pasting http://sipaukblog.typepad.com/sipa_uk_blog/atom.xml
into your RSS/news aggregator.
Join the conversation at http://sipaukblog.typepad.com/sipa_uk_blog/
UK membership carries these advantages, which include:
- A varied programme of UK events, ranging from
informal business lunches and intensive workshops to our annual
conference in July. These events provide an ideal networking opportunity
to find out what’s currently "hot" in your industry.
- Priority booking on all these events, along
with substantial discounts on all UK and US events.
- The Business Support Helpline offering FREE
telephone advice on tax, VAT, payroll issues, employment and personnel,
health and safety, and commercial legal problems. The service
is staffed by professionally qualified personnel and is available
in association with Croner Consulting, one of the UK’s leading
industrial relations and legal-advisory services.
- The UK SIPA e-Bulletin - delivered direct to
your e-mail address every other month, and full of UK news and
practical information on the latest developments and events.
- Hotline newsletter, posted to you
twice a month and packed with the latest international developments,
articles and useful tips.
- Online news groups - all UK members have full
access to the listservs hosted both in the US and the UK. Sign
up to the marketing, editorial, e-publishing, large publishers
and/or operations/fulfillment groups, and/or the UK general discussion
group, and join the online discussion most relevant to your needs.
To see a brochure
with more information on how SIPA membership in the UK can benefit
you, click here!
'Join SIPA today - application form and prices
For more information contact the UK office:
Karen Hindle
SIPA-UK
Cliveden House, 19-22 Victoria Villas, Richmond, Surrey TW9 2JX
Tel/Fax: (44)(0)20 8288 7415
Email: uksipa@btconnect.com
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